Europe isn't just a patchwork of must-see cities and postcard-perfect landscapes—it's home to some of the world’s most unforgettable must-do experiences. We're talking about the things people dream of doing their whole lives. These are moments of pure adrenaline, joy, awe and cultural connection that go beyond sightseeing. This isn't a list of best places to go—it's a list of things to do. Whether you're sabering champagne in the French countryside or watching the aurora swirl above the Arctic Circle, these Europe bucket-list experiences deliver stories you'll tell forever.

Meaning ‘coastline’ in Italian, the term Riviera originated in northwestern Italy to define the area surrounding the city of Genoa. Now, every country promotes its own version of a Riviera as a promise of a perfect seafront or lakefront vacation. Let’s narrow in on three European Rivieras worth a visit: one you probably know, and two you may not.

There's something about San Francisco. Something that sets it apart from other major world cities. Is it the natural setting: a hilly peninsula surrounded on three sides by indigo Pacific waters? Perhaps it’s the postcard-perfect aesthetic: the parade of ornate pastel Victorians alongside a riot of street art? Or maybe it’s the culture: an energy and ideology that pushes ever forward, testing the edges of what society deems normal, from polyamory to self-driving cars.

Here at Backroads, we’re biking and hiking experts—but we’re also seriously dedicated hotel pros. Every year, our local experts around the world scope their region’s most beautiful and romantic hotels. Then our hotel team gets to work, selecting the best of a great bunch for guests on our active travel trips.

Marikarmen, a 73-year-old Basque woman, is the only fisherwoman in the area and is in love with the ocean. During our Basque Country Multi-Adventure trip, we are lucky enough to visit Marikarmen, her house and her little town, Elorriaga, hidden in the heart of one of the most unique and mysterious regions of the world. She is one of just 25 people who live in this town, and her house sits on top of one of the most beautiful beach and rock formations of Spain, declared a UNESCO World Heritage Site.

On a remote stretch of Nova Scotia’s South Shore, where the roads are unpaved and the ocean breeze carries stories from generations past, sits Big Tancook Island, a place that has welcomed Backroads guests for over a decade. With just 150 year-round residents, this close-knit community has long been a highlight of our Nova Scotia trips, offering a rare and genuine cultural connection shaped by local traditions, homemade lobster lunches and the unforgettable "kissing the lobster" ceremony.

For some, December is the end of the year. But here at Backroads, it’s the beginning of an inspiring season of winter travel. Most of our favorite December destinations offer an escape from winter’s chill, but one special spot (see if you can guess what it is) offers an epic journey to one of the world’s coldest lands.

This is the story of Robin Schoenthaler—a journey of profound loss, resilience and the unexpected ways travel can help us heal. After the heartbreaking loss of her infant son, Robin’s Backroads trip to Thailand became a turning point in her path toward hope. We’re deeply honored to share her story.

Rich in culture, full of charm and steeped in fascinating history, European towns and cities have captivated travelers from across the pond for centuries. Enticed to sample the local delicacies, take in unique architecture and cultivate a better understanding of their rich history, North Americans often yearn to spend quality time in the "old world." Surprisingly, much of the magic one can see, taste and smell in Europe can also be experienced in a handful of particularly special cities across North America. Next time you're looking to get away, consider visiting one our favorite Euro-style American cities.

Japan is a dream destination for adventure travelers, a place where cultural depth meets breathtaking natural beauty. Traveling to Japan for the first time is an unforgettable experience, and while it is modern and highly efficient country, it’s also a place where etiquette and social harmony are deeply valued—and understanding this can make your trip smoother and more meaningful. Here are things to keep in mind before you travel to Japan for the first time.