Backroads Cookie Notice
Effective Date: December 17, 2025
Thank you for visiting Backroads online and viewing this Cookie Notice (“Notice”). This Notice explains how we use cookies and the options you have. Our Privacy Policy (“Privacy Statement”) applies to our processing of the data we collect via cookies. Certain terms used in this Notice are defined in the Privacy Statement. We explain why and how we use cookies below.
The English language version of this Notice is the controlling version regardless of any translation you may attempt.
What is a cookie? Why does Backroads use cookies?
A “cookie” is a small text file placed onto your device when you access any app or website. Cookies help websites remember information about your visit, which can both make it easier for you to visit the site again and make it more useful to you. Other common tracking technologies, including embedded scripts, web pixels, web tags, web storage, web beacons and identifiers associated with your device operate in a similar manner to cookies and are used for similar purposes. In this Notice, we refer to all of these technologies as “cookies.”
Backroads uses cookies to provide, protect and improve our online and mobile resources. Specifically, cookies help us by enabling you to sign in to your Backroads Account, combating fraud, storing your preferences and settings, personalizing content, serving ads, gathering information such as browser type and operating system and analyzing use and performance of our website. Certain cookies share your information with third parties, including advertisers and some social networks, including those with which you have created an account and already consented to that sharing.
Who can place cookies on your device?
When you visit Backroads online for the first time, we’ll ask for your permission to place cookies on your device, with options for which cookies you allow. Depending on your selection, either Backroads or both Backroads and our trusted third parties may place cookies on your device. (Cookies placed by Backroads are considered “first-party” cookies; cookies placed by trusted third parties or on their behalf are considered “third-party” cookies.)
How long do cookies stay on your device?
Cookies are either temporary or persistent. Learn more below:
- Temporary cookies allow websites to track a user’s actions during their current browser session. Session cookies are removed from your device after you leave the website.
- Persistent (non-temporary) cookies remember a user’s actions and preferences on a website, or across different websites, over time. Persistent cookies remain on a user’s device until they expire at a predetermined time (e.g., 30 days after being downloaded), or until the user deletes them by clearing their browser cache or similar actions.
What types of cookies does Backroads use?
Cookies used on our website include:
- Essential (also known as Strictly Necessary) cookies: These cookies are essential for you to browse our website and use its features, including logging into your Backroads Account or booking a trip online. Typically, these are first-party cookies that are both session and persistent cookies.
- Personalization cookies: These cookies allow our website to remember choices you’ve made in the past, including your preferred language, region and login information so you can automatically log in. Typically, these are first-party persistent cookies.
- Analytics (sometimes called Statistics) cookies: These cookies collect information about how you use our website, like which pages you visit and how quickly they load. Information gathered by these cookies is typically de-identified and aggregated so that it does not identify you or any specific person. Typically, these are first-party and third-party session cookies.
- Advertising cookies: These cookies allow us to track your browsing habits and interests. They may log which websites you visit, what products you view, or how long you stay on a page. These may be either first-party cookies, meaning they are set by us, or third-party, meaning they are set by advertisers and embedded on our site.
How can I manage or opt out of Backroads’ use of cookies?
When you visit our website for the first time, we’ll ask you for your permission to use cookies and for your preferences as to what types of cookies you will allow. Through this prompt, you can decline the use of nonessential cookies, allowing us to use essential cookies only.
Most web browsers, mobile devices and applications allow you to manage how cookies are set and used. You can always delete browsing data by clearing your browser cache. Your browser may also have settings letting you manage cookies on a site-by-site basis. Please be aware that disabling or rejecting cookies could affect your access to some website functionality.
You also can opt out of interest-based ads through the Digital Advertising Alliance in the US, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe. Please note that ad blockers and tools that restrict our cookie use may interfere with these controls. For information on your privacy rights, please see our Privacy Policy.
Updates to this Cookie Notice
The effective date on this Notice indicates the date on which this Notice was last updated. We reserve the right to update this Notice at any time. If we determine that such changes materially affect your privacy rights, we’ll provide additional notice to you. Please check our website periodically for any updates; all information collected as described herein is subject to the Notice in place at the time of collection. If we feel it is appropriate, or if the law requires, we’ll also provide a summary of changes in the new Notice.