Tag Archives: The Today Show

Tour de Red Nose with Matt Lauer

Red Nose Day is a campaign dedicated to raising money for children and young people living in poverty. To support the cause, NBC's The Today Show co-anchor Matt Lauer decided to embark on a "Tour de Red Nose" bike ride from Boston to New York City, raising money along the way. The show's producers asked Backroads to help by planning the route, riding alongside Matt and supporting the navigation of the entire crew. We couldn't say no!

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