Our relationship with you is very important to us. We are sensitive to protecting the private information that you provide to us. We also want you to have the opportunity to receive interesting and useful information about Backroads and about related products and services. Here are details on how we use the information you provide us:
- Website Use and Navigation Information
Each time a user visits our website, certain use and navigation information is collected by our servers. This information is aggregate and anonymous. It gives us information such as the number, frequency and duration of visits to each web page which we use to improve the content and navigation features of our website. A third-party cookie may also be placed on your computer which will collect information about your visit to this and other websites in order to provide advertisements about goods and services of interest to you. Usage of such cookies is not linked to any personally identifiable information.
- Voluntary Surveys
We periodically survey our guests and catalog requesters for their vacation interests and related travel patterns. We encourage you to complete these surveys because: a) they provide us with information that helps us improve the types of trips we offer; and b) they help us direct specific Backroads messages to you that you may find most interesting. Your participation in these surveys is always voluntary.
- Name, address, contact, survey and billing information
Backroads shares personal information with companies who provide services such as information processing, fulfilling guest orders, providing pre-/post- and on-trip services, managing and enhancing customer data and conducting customer research or satisfaction surveys. These companies are obligated to protect your information. Backroads does not sell your personal information to third parties.